lundi 15 septembre 2008

Boréale Blonde | Pause publicitaire

Voici la nouvelle publicité de Boréale qui, malgré le changement d'image du produit, propose une vision critique du marketing et de l'emballage.

That's the new ad for Boréale. Despite the fact that they drastically changed their look, they are playing on an anti marketing and packaging approach where the sales pitch is directly based on the product and the know-how of the brewery.

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