jeudi 30 décembre 2010

Colorblind | Nathalie Dubé

Ce travail conçu par Nathalie Dubé dans ma classe de packaging illustre bien comment les codes peuvent être questionnés et adaptés à une communication complètement différente. Ici les crayons de couleurs dont l’emballage nous rappelle celui des Prismacolor, nous proposent une approche pédagogique de la couleur. En effet, plutôt qu’être illustrée, chaque couleur est écrite et référencée à un objet, un animal, une plante. C’est une approche permettant de réduire la subjectivité de la couleur. La question du départ était basée sur une réflexion de la perception de la couleur. Voyons nous tous les mêmes couleurs? Sûrement pas si on considère les daltoniens par exemple. Alors voici donc l’ensemble de crayon de couleur objectif. This project design by Nathalie Dubé in my packaging class is a good example of the kind of things we question in my class. Especially when codes are concern. Questions like, do color pencils have to be in color? In this project, the packages (that was inspired by Prismacolor almost perfect package), Nathalie is proposing pencils that are only naming the colors and associate them with objects, vegetables or animals.

After all isn’t color subjective? Think of the colorblind people for example. So here’s the objective set of color pencils.

7 commentaires:

Vasili Andreyev I 495Design a dit…

Excellent alive idea.
Must be on the market
MUJI

benjamin a dit…

that makes no sense - even though i like the design. but i don't want to search my pencils for the right color staring at tiny letters when i can search colors by just the color of the pencil. design shouldn't make things complicated.

Anonyme a dit…

there was a guy at my school who was a bit colourblind.. he had to read the labels on tubes of paint VERY carefully. He would have loved these!

pertedetemps a dit…

Alors ça, c'est simplement bien trouvé. Tu pourra le dire à ton élève, si ce n'est pas déjà fait.

Aaron a dit…
Ce commentaire a été supprimé par l'auteur.
Aaron a dit…

i appreciate asking questions that move you outside the archetype of a product to seek new opportunities, however, once you asked the question, "do colored pencils have to be in color?" didn't you quickly realize the simple and very functional advantage of having the color clearly indicated on the skin of each pencil? This shouldn't, of course, replace or eliminate good nomenclature. I do agree that they look nice and clean, they're just more difficult to use.

Daniel Motta a dit…

the two information should be available, in my opinion. for "design awards" purposes this concept is really cool and catchy, but if we bring usability to discussion I should ask: how many time you want to spend reading your pencils until you find the righr one? consider murphy's law and that would take forever, which would make you pray to god for 100% saturation on your pencil's surface. well I would.

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