jeudi 7 janvier 2010

La boîte vide comme publicité | mini

Voici une pub qui fait sourire. Mini Cooper fait imprimer des boîtes qu'elle dépose vides dans la rue le lendemain de Noël. L'effet est amusant sauf qu'on a pas trop réfléchit au message environnemental encore une fois.

MINI recently hopped on the this bandwagon just after Christmas, strategically distributing massive cardboard cartons with torn gift wrapping in trash heaps all over the city. Each box had a large diagram of the car with the words MINI COOPER across the top as if the car had been packaged inside. The only thing they did think about was the environmental message sent by this campain.

2 commentaires:

tingting a dit…

je vous remercie pour ce partage d'un article de Nice.
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