vendredi 11 février 2011

Scratch | Jeremy Innes-Hopkins

«Voici un design d'emballage pour une entreprise alimentaire londonienne en démarrage. Après avoir développé un concept de trousse repas frais, une boîte devait être conçue avec tous les ingrédients + instructions pour préparer le repas et qui transmettre ce concept et la marque aux nouveaux consommateurs.L’emballage dispose d'un plateau transparent à base de PET recyclé qui permet aux consommateurs de voir les ingrédients frais à l'intérieur. Il dispose également d'une bande de papier kraft entourant la boîte avec la description des repas, l’image de marque claire et les instructions de cuisson sur l'endos».

"Packaging design for start up london based food business Scratch Meals. After developing a new concept of a fresh meals kit, one box with all the ingredients + instructions to cook a meal, scratch needed some packaging that would convey this concept and the brand to new consumers.

Packaging features a transparent tray made from RPET which lets consumers see the fresh ingredients within, also features a kraft sleeve surrounding the box with meal description, clear brand identity and cooking instructions on the reverse"

2 commentaires:

fmcg packaging designers a dit…

I like your examples of packaging. Packaging is “a coordinated system of preparing goods for safe, efficient and cost-effective transport, distribution, storage, retailing, consumption and recovery, reuse or disposal combined with maximizing consumer value, sales and hence profit

max a dit…

It was awesome to see all this kind of nice ideas of having a packing of different products. Packaging is relevant for it protects, preserves, and contains the product for an easy transport. I just wish you all the best and hope to see some more new packaging ideas.
stretch film

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