samedi 12 novembre 2011
AUFSCHWUNG | Gerlinde Gruber
Do you have a swing at home? No? What a sad life we all have, haven’t we? What's more soaring yet? In fact, I have rediscovered in this tool of pure happiness with my two young sons recently. Now seeing this particular swing, I thought I might purchase one. This packaging was designed for the swing Aufschwung by viennese Designer Michael Hensel. The simple and cost-saving cut was made out of corrugated cardboard and needs no adhesive. The design by Gerlinde Gruber offers optimal characteristics for presentation caused by the open cut. Look and material can be seen and touched without opening the packaging. Grip holes provide an opportunity for easy carrying. The packaging design is heavily inspired by the swings shape and function.