mardi 15 novembre 2011

Nessie et le Loch Ness | Puigdemont Roca

Le monstre du Loch Ness désigne un hypothétique animal aquatique supposé vivre dans le Loch Ness, un lac d'eau douce d'Écosse. Surnommé Nessie (parfois orthographié Nessy), le monstre a été baptisé Nessitera rhombopteryx. Il est souvent décrit comme ressemblant à un serpent de mer ou à un plésiosaure. (Wikipedia)

«Habituellement, les marques de Whisky ont un look classique et sont chargées d'images. Avec ce concept nous avons plutôt d’inverser cette logique grâce à un design très épuré pour être différencié dans les magasins. La grande étiquette blanche permet de réinventer le produit classique.»
Puigdemont Roca
The Loch Ness Monster (Scottish Gaelic: Niseag) is a cryptid that is reputed to inhabit Loch Ness in the Scottish Highlands. It is similar to other supposed lake monsters in Scotland and elsewhere, though its description varies from one account to the next. Popular interest and belief in the animal has varied since it was brought to the world's attention in 1933. Evidence of its existence is anecdotal, with minimal and much-disputed photographic material and sonar readings. The most common speculation among believers is that the creature represents a line of long-surviving plesiosaurs. The scientific community regards the Loch Ness Monster as a modern-day myth, and explains sightings as a mix of hoaxes and wishful thinking. Despite this, it remains one of the most famous examples of cryptozoology. The legendary monster has been affectionately referred to by the nickname Nessie (Scottish Gaelic: Niseag) since the 1950s. (Wikipedia)

"Whisky Brands usually have a classic and full of topics image. With this naming and image proposal we tried to turn the product upside down to be differentiated on the shops. The combinations of a big white stamped label and the die, give us the chance of reinventing this classic product without breaking with its characteristic image."Puigdemont Roca

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