samedi 23 juin 2012
Mantoo | Packaging UQAM
Last year, Stephanie Airaud, president of creations Mantoo witch is specialized in winter clothing for toddlers and young mother, contacted Packaging UQAM to addresses a problem of shop presentation and suspension of hats. My students Audrey Blouin, Simon Laliberté and Jessika-Burner Gnass have decided to work on the issue and suggested several approaches that I wanted to publish on this blog. Audrey Blouin proposed a very playful solution that is very adapted to children with this owl mask to be inserted into the hat as a support. Once purchased the support becomes a mask giving a second life to the object. Obviously, the choice of the animal could change and be adapted to the season, some popular characters, etc. Simon Laliberté has instead opted for a dual use approach is the hanger, which becomes a carrying case. The flat pillow box-type container is proposed to the retailer. He has to form it and insert it into the cap, giving it a shape. Once sold, the cap is rolled and inserted into the box to replace the bag. Jessika for her part has proposed an extremely simple and functional solution. It consists of nothing more than a curved strip of cardboard witch once inserted into the cap would support it in an elegant and invisible fashion. This is the option Mantoo chosen and that mainly for economic reasons.