mercredi 12 décembre 2012

Pour soulager la gorge, déballez! | Ricola

Voilà un bon exemple où l’emballage engage l’usager dans la communication. Cette édition spéciale des bonbons Ricola propose des emballages représentant des chanteurs connus à la gorge nouée. La gorge des chanteurs, notamment celle de Luciano Pavarotti est libérée en tirant sur la papillote. C’est un excellent concept de l’agence Jung Von Matt de Hambourg (Allemagne).
© Illustrateur : Julien Canavezes
This is a good example where packaging engages the user in the communication. This special Ricola packaging edition features known singers represented with a sore throat. Famous singers like Luciano Pavarotti are used as main graphic language. Their throats are released as we pulled the wrapper. This is an excellent concept designed by agency Jung Von Matt, Hamburg (Germany).
© Illustrateur : Julien Canavezes

3 commentaires:

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