samedi 29 décembre 2012
Dans le cadre du projet Emballages remarquable au salon de l’emballage de Paris, j’avais ouvert l’idée de réfléchir au luxe et de voir comment on pouvait le concevoir sans tous ses excès de matières et de moyens très caractérisés.
Selva Balasinham a relevé de défi en proposant ce très joli système d’emballages de bijoux précieux. Le système est d’abord élaboré uniquement avec de la pulpe de bois et de l’amidon compressé. La matière dure et résistante demeure entièrement biodégradable et même recyclable tout en ayant une apparence unique et distinctive les boîtes s’assemblent comme des pièces de puzzle pour permettre des configurations différentes. La boîte peut être conservée, mais aussi simplement recyclée. La marque proposée ici correspond aux symboles de l’argent(47) et de l’or(79) du tableau périodique.
Je profite de cette petite pause de luxe pour souhaiter à tous mes fidèles lecteurs une très belle année 2013.
As my colleague Borkür mentioned me the other day: "Innovation was never born from luxury. It was born from need." I must say that I quite agree as the design, although too often and unfairly associated with luxury, is first and foremost a discipline related to service. A grouping, protecting transporting service, but also a branding and informative service.
In the project remarkable Packaging for the Packaging Exhibition in Paris, I proposed to some students to have some thoughts on luxury and see how we could design without all this characterized excess of materials and means.
Selva Balasinham took the challenge by designing this very nice packaging system of precious jewels. The system is first developed solely with compressed wood pulp and starch. The hard and durable material remains fully biodegradable and recyclable even while having a unique surface. The distinctive boxes fits together like puzzling pieces to allow different configurations. The boxes can be preserved, or simply recycled. The proposed branding here refers to the symbols of silver (47) and gold (79) from the periodic table.
I take this small luxury break to wish all my readers a happy new year 2013.
mardi 25 décembre 2012
In this holiday season, how to stay fit? Camille Bouvier in my packaging workshop the Head, attempts to answer this question with a slimming elixir packaged in a scales shaped box. Merry Christmas
samedi 22 décembre 2012
Here's a funny concept that tells us about our past and our values evolutions. It consists of spicy culinary oils that are available in packages visually borrowed from the world of automotive oil (not to be confused in recipes). This totally vintage look isn’t only an historical and visual reference to the past, but is a completely sexist statement inspired by the post-war period. With a little sense of humor, one understands that this is a humorous concept that makes us appreciate how things have evolved since then. The whole line was designed by Louis Paquet in Louis Gagnon’s packaging class last summer.
jeudi 20 décembre 2012
Prediction for December 2012 is a sociological phenomenon based on several beliefs announcing major changes or cataclysmic events for December 21st, 2012. Originally, this date marks the end of the 5125 years cycle of long count in the Mayan calendar, interpreted by some as the definitive end of time.
Next question is, do you believe that? Everything here seems to be a matter of faith. What would we were sure it would happen? Here's a package designed specifically for the believers of the end of the world. It is a vial filled with a strong poison to avoid having to face the end of the world. But there's a small challenge here, the product expires one minute before the deadline so in other words the product must be consumed before the first signs of the end times. This is an offer designed specifically for believers who have the choice to decide weather or not they will die just before the big wreck. This project was designed by Victoria Ducruet in my workshop at HEAD in Geneva.
lundi 17 décembre 2012
For the "Remarkable Packaging " project Sophie Pépin designed a compelling alternative to an already very efficient packaging. The original product was a set of three plastic sprouters grouped into a strip of paper simple and efficient. Sophie took the project at the root of the problem by offering a complete modification of the product itself while providing the same service. The sprouters are proposed as a note pad that includes sheets of paper to be folded to make origami paper pots, sheets of a variety of seeds and compressed loam. At the end of the process, there is nothing left of the package. The jury in Paris really appreciated this project. Environmental issues are complex, but the only assurance we have in our design choice often boils down to reduction: less material for the same service. Think differently! Here's the original existing project Sophie had to improve.
mercredi 12 décembre 2012
© Illustrateur : Julien Canavezes This is a good example where packaging engages the user in the communication. This special Ricola packaging edition features known singers represented with a sore throat. Famous singers like Luciano Pavarotti are used as main graphic language. Their throats are released as we pulled the wrapper. This is an excellent concept designed by agency Jung Von Matt, Hamburg (Germany).© Illustrateur : Julien Canavezes
lundi 10 décembre 2012
Principally a new spare part has to arrive complete and intact at the consumers place. If a packaging is not just a package, but also a help to transport, storage, sell, install and dispose, it saves time and thus money. This packaging series can do all of it. It has the perfect format for transport and storage. It informs about product specifications, concerned machinery, installation instructions and right disposal.
mardi 4 décembre 2012
In my workshop at HEAD, Anthony Guex tells a story inspired by the illusionist’s game where the packaging comes with a saw that actually helps revealing two small jars of jam when we thought there was only one.
lundi 3 décembre 2012
La Pincée: rencontre entre Catherine de Gongre, conceptrice et cuisinière et François Maisonneuve, designer graphique et ex-étudiant de l’UQAM. Cette rencontre, en plus d’avoir créé un couple dans la vie, a aussi permis la création d’une marque très jolie, cohérente et délicieuse.La Pincée sont un bel exemple de l’importance de la qualité du design graphique dans le développement des marques. Cette approche unique, élégante et structurée positionne la gamme dans sa catégorie de façon distinctive, et ce, avec bon goût et sans excès. Le choix des contenants, la pertinence de l’écrin de carton, la typographie et l’élégante palette des couleurs se combinent magnifiquement pour créer une gamme d’emballages claire, cohérence et sans compromis. As a member of the Gaïa Awards Jury in 2012, I had the chance to see many interesting packages that are "Made in Quebec". Among these interesting local products, there's La Pincée : the meeting of Catherine de Gongre, the chef and François Maisonneuve, the graphic designer and former student at UQAM. This meeting, in addition to having created Gaïa Awards 2012 | Packaging Line Packaging products for La Pincée is a good example of the importance of quality graphic design in brand development. This unique approach, elegant and structured sets the range in a distinctive class, with good taste and without excess. The choice of jars, the relevance of the pack, the elegance of the typography and the color palette are combined beautifully to create a clear, consistent and uncompromising range of packaging.