dimanche 2 juin 2013
Beau's Brewing remporte le prix platine
Le prix platine
Le jury tient à saluer l’excellence du travail de design de la brasserie Beau’s All Natural Brewing Co. La qualité du graphisme et l’attention portée aux illustrations est exceptionnelle. Par ses emballages, la brasserie Beau’s est un parfait exemple d’étiquettes qui savent raconter des histoires. Une grille et un système graphique rigoureux accompagné d’illustrations de qualité variées permettent d’apprécier chaque produit spécifiquement, mais aussi toute une gamme variée et ludique.
Because I was asked to chair the jury prices MDesign World beer Montreal, I had the chance to meet some very nice and very festive people. Among these people Nancy Rossi who organized the competition, and my fellow jury Ron Hansen (USA), Andrea Casmaschella (Italy). We have given several awards, but our favourite champion Platinum Award category was awarded to the Ontarian brewery Beau's Brewing for the excellence of its design. Many honours went to Beau's friendly designer Jordan Bamforth.
The Platinum price
The jury is proud to give the platinum price to Beau’s All Natural Brewing Co. We were impressed by the quality of the design and the illustrations. With its bottles, Beau’s is a perfect example of label story telling. A rigorous typography and good information design along with large variety of fun illustrations allows to appreciate each separate product but within a strong and cohesive series.