mardi 19 novembre 2013
SELIZHAROVO CANNERY | Otvet Design
facilitera la compréhension d’informations complexes et guidera efficacement
l’usager dans sa recherche de renseignements. L’emballage prend le rôle de guide ou
de conseiller. En plus de présenter l’information à l’usager, il l’aide à mieux décoder les
caractéristiques du produit et l’assiste dans sa recherche.
the understanding of complex information and guide the user in his enquiry.
The packaging takes the role of a guide or a counselor. In addition to presenting information
to the user, it helps to better decode the product characteristics and assists
him in his research.
«Canned goods are almost like human. Honesty makes them nicer as well. We made absolutely truthful labels for Selizharovo. There is everything that you wanted to know about the product but did not dare to read. For example, stewed fruit made of apples and currant. How many berries are in there and how many fruit? Since now there is no need to become absorbed in the small font on the reverse side of the can – clear infographics will accurately and honestly explain to the most meticulous customer what stands behind the delicious taste of the product line.»