lundi 19 janvier 2015
OKQ8 | Identity Works | Sweden
Ce que Packaging UQAM vous présente ici n’est pas une ode aux produits du pétrole, mais bien un système graphique impeccable.
More than just the average petrol and hotdog selling roadside service stations, OKQ8 are trained car people that put your car first. With this and a fragmented portfolio of car maintenance products in mind, OKQ8 approached Identity Works with a challenge. Create a unifying design system. Something easy to navigate, knowledgeable and quality reassuring.
Our Thinking. Performance fused with user friendly. Like the dashboard in your car. Neutral colours fused with guiding spot colours. Our principle. The bigger and brighter the information, the more important to take note of it. The result. A versatile, user friendly design and pictogram system spanning 130 products in 10 categories.
What Packaging UQAM is publishing here is not a promotion for petroleum products, but en impeccable graphic system for a line of product.